What are the Ways to do SEO Competitor Analysis?

SEO analysis serves two purposes: analyzing the competition and identifying opportunities to enhance your website's performance.

These discussions are common for SEOs around the globe as they attempt to convey to prospective clients the balance between search volume, domain authority, brand authority, and money. This post will discuss how to conduct competitive research to develop a coherent, precise, and effective strategy. What is the relationship between competition analysis and keyword research? What are the obstacles to entry in my field? What are the criteria under which my company could feasibly rank, and when could this occur? 

Step 1: Keyword Research

The first stage is to identify the keywords that your website can effectively target. This article will use "jewelry" as an example. Ranking for the term "jewelry" is nearly impossible for small and medium-sized businesses unless they have the brand recognition or financial resources to compete with industry titans such as Tiffany.com and Kay.com.

Step 2: Identify Your Top Competitors

After inputting your keyword list into search engines, compile a list of the 10 most relevant results. You will notice that the same websites appear frequently. You should add these websites to your list of rivals if they rank for a large number of keywords in your industry. Again, NinjaSEO is a useful tool because it allows you to input a website's name into the search box and determine how much organic traffic it receives and how many organic keywords it ranks.

Step 3: Analyze Your Competitors

Now that you've identified your competitors, it's time to investigate their profiles further. You may initially collect general metrics for them. Using the "Juice Tool" from LinkResearchTools, general information such as link velocity, domain authority, incoming links, social shares, and domain age can be compiled for each competition.

Step 4: Social Media and Content Audit

After identifying and analyzing the backlink profiles of your competitors, you must research their content marketing and social media strategies. How frequently do they update their social media pages? What proportion of them are actively engaged? What proportion of their followers are actively engaged? A template for a social media audit questionnaire could aid in this process.

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